Studio Pets is a licensing brand focused on colourful children’s products with a playful, pastel-driven identity inspired by social media aesthetics, cute animal photography and candy-coloured styling aimed primarily at young girls.

Create a visually recognizable brand world across products, packaging, webshop photography and social media. The goal was to keep everything playful, pastel-heavy and instantly recognizable while translating the Studio Pets identity consistently across every touchpoint.

I was responsible for the graphic design of various products and collections, including school supplies, packaging and print materials. Besides design, I styled and organized lifestyle product photography for the webshop and managed the visual direction of the brand’s social media channels.

Working in such a small team also allowed me to be involved in many other parts of the creative process, from content creation and concept development to webshop management and production. This gave me a broad understanding of how branding, visuals and storytelling come together to build a recognizable brand experience.