I grew up in Monnickendam, a small, quiet village where standing out and showing personality wasn't exactly encouraged. So naturally, I made it my hobby.

After studying Graphic Design in Amsterdam, I’ve spent the last 13 years bringing that same mindset into my work, creating online and offline designs that express the personality behind a brand.

Besides designing, I’m also a self-taught photographer and have experience in many other creative areas like concept development, (event) styling, copywriting and shooting social media content.

I love when everything feels thought through. I’m obsessed with creating a clear thread running through a concept, where every detail makes sense. I believe even the simplest design can make a strong statement when every detail has intention.

’m someone who speaks up, shares ideas honestly and isn’t afraid to challenge things when I believe they can be better. I see that as a valuable part of working creatively with a team and building brands that truly stand out.