Gioia is a Dutch sex toy brand built around one idea: there's nothing to hide.

Create a visual identity that feels unapologetic and modern. Something that stands out on a shelf and online, and speaks to everyone regardless of gender.

I handled every creative aspect of this brand. I developed the concept, designed the logo, created the colour palette and the signature pattern, designed the packaging and came up with the product name "Definitely a Vibrator." I also directed and shot all the product photography. The only thing that wasn't made by me was the copywriting.