For author and influencer Marwa Omari, I develop the visual direction and create content for her personal brand. As a BookTok creator and author, I wanted Marwa’s visual identity to have an analogue feel. Inspired by old books, handwritten notes and scrapbook-like layouts, the design is intentionally a little imperfect and messy, making her content feel more personal and less polished.

I develop concepts and themes for posts, shoot photography on both iPhone and camera, create short-form video and design graphic content for her social channels. Indie, vintage and romantic influences give the content a consistent look that reflects Marwa’s personality.